Products
with Potential

Selected for the market.
Created for the shelf.

Trends change. So do the shelves. We find and develop lifestyle products that resonate with the market, fit your price point, and are suited to the reality in which they’ll be sold.

Learn more about us

A strong product lineup starts with a strong partnership

We aim to be the preferred lifestyle partner for the Nordic retail sector. With a select few strong Brands, efficient sourcing, and a keen understanding of your business, we create product assortments tailored specifically to your store and the demands of your customers.

More About Our Mission

We'll get started before the market shifts

We closely monitor the market and attend more than 20 international trade shows each year. There, we identify trends, Brands, and products with potential—and bring together sourcing, quality, compliance, and delivery into a single, experienced team.

More about how we work

Fewer steps—more product

Our own brands, byGaard and CapableX, are designed for large retail chains that need to get the product, price, and timing just right. We closely manage the process and create ready-to-sell product lines that strike a balance between functionality, quality, and margin. We work here with both new “trend” and seasonal products, but also—in particular—with evergreens.

More about our own brands

Compliance

Compliance is an integral part of the process—from supplier selection and materials to product safety and documentation. We leave nothing to chance. As an FSC®-certified company, we can ensure traceability and accurate claims for our FSC-certified product line.

Productswith Potential

Products
with Potential