We collect smiles.

Christmas is defined by joy.

We find gifts that suit the market, your budget, and the recipient. From well-known Brands to our own concepts—ready to create value for you and bring joy to your customers.

Brands

View our current catalog

If you have any questions—or an idea you’d like to discuss—please reach out to Anders or Jeanette. We’d be happy to talk.

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Gifts That Hit the Spot

We want to make it easier for gift-giving companies to choose products that recipients will actually enjoy. That’s why we combine market knowledge, strong Brands, and competitive prices. The rest is mostly just wrapping. Literally.

More About Our Mission

From Trend to Gift Table

We identify trends early on, curate our product range with a commercial eye, and bring together sourcing, quality, and delivery all in one place. In our showroom, we bring the possibilities to life so you can make choices with both your heart and your head.

More about how we work

Fewer steps—more product

Our own brands, byGaard and CapableX, have been developed with as few middlemen as possible. We manage the design, production, and quality, so you get well-thought-out products at prices that work within your budget. It’s simple. Not easy.

More About Our Own Brands

Compliance

Accountability is good. Documentation is better. We take a structured approach to compliance, quality, and traceability. As an FSC®-certified company, we can document our products’ certification throughout the entire supply chain.

We collect smiles.

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